If you’re a new company or established business here in Las Vegas, there is always room to evaluate if you have the proper marketing materials to promote and marketing your products and services. We’ve compiled a list in order of importance as to the Top 10 marketing materials and marketing collateral you should have to help sell your company’s products and services.
Top 10 Marketing Materials You Should Have:
- A Professional Logo – having a memorable and professional logo is essential. A logo describes your entire business, your level of professionalism and your tone all with one icon.
- Business Cards – seems like a no-brainer, but it is very important to have a professionally designed business card. Having a slick business card helps lend credibility to your business and can help you stand out from your competition.
- Website – what is one of the first things people look at when reviewing your business card – yep, a website. People will look your website up as well, so don’t have a “coming soon” page up if your website address is on your business cards, have at least a brochure-style website live.
- A Professional Email Address – Las Vegas is notorious for business owners and companies that have business cards with their own website, yet still use a cox, aol, or yahoo email address. This looks really unprofessional and hurts your credibility. Perkolate can help you set up your email accounts through your website.
- Stationery – should match your business card. This gives your communication materials a consistent look and feel and makes your business or company (and you) look professional.
- Envelopes/Labels – should match your stationery and business card and should also be designed professionally.
- Brochure or Flyer – depending on what your company offers, you should have some sort of marketing print piece, like a brochure or one-page flyer, that describes your products and services, tells people why your company stands out, and has a clear call-to-action.
- Use a Local Las Vegas Telephone Number – sure, Las Vegas is a “transient” town, but trying to do business with people in town that have any area code other than 702 (when they are based in Las Vegas) is very eyebrow-raising. If you’re doing business in town, get a 702 number!
- Template Copy Written About Your Company – take the time to write out a 100, 50 and 25-word description about your company. This will come in handy down the line and really make you think about what it is your company does and what it sells. You should also write a bio on your self and the key people in your company as well.
- Email Newsletters – this one is very costeffective. Put all of those emails in your address book to good use. We can design email newsletters for you and set it up with a third-party service so that you can send them out yourself. Timely and easy to do yourself!
All of these items are all so very important to your business, especially in this competitive economy, and we always say, if you don’t make sure you have at least the basics listed above, believe me, your competitors already do.
